在看完影片及文章後，以身為一個法律人以及商務從業人員的角度來看，竟不知如何評價與從何下筆…
- 10月 22 週二 202411:37
「Enron: the Smartest Guys In the Room」及「安隆前財務長的獨家告白」之觀後心得報告
- 1月 08 週日 200600:19
TESCO analyze report
The IS/IT systems of TESCO analyze report --- my MBA study in 2003
A. Introduction
In UK , the supermarket had become a kind of standard in the life of people. So far it seems have barriers in this industry. Therefore, how to continue and develop the life of supermarkets in next century is the main target in future.
The TESCO lead into the IS/IT system in their royalty card policy firstly at 1997. It seems create a new way and guide this industry enter a new direction. However, is it a correct investment or not? What kind of IS/IT system will be developed? We will make a analysis below. And illustrate how benefit or damage in the system development.
B. The Supermarkets Development in UK
In UK , the grocery market is controlled by the supermarket multiples. There are many supermarkets in UK now. The top five are: TESCO, Sainsbury's, Safeway, Asda and Morrisons. The supermarkets started in Britain with the Cooperative Movement in the 19th century. This was a group of independent local retailers controlled by its consumer members, who sold unadulterated foods at prices working people could afford. In post-war period, the supermarket revolution really took off. With the 1948 Agriculture Act, the Government initiated the 'cheap food' policy that is still with us today. With new technologies and government subsidies to farmers, food production rocketed.
The golden age of supermarkets began in 1964, with the abolition of Retail Price Maintenance policy. Because market liberalization, the supermarkets began to dictate prices back to the suppliers, offering bargains and 'loss leaders' to entice customers. The falling cost of global transportation has helped supermarkets source abroad more cheaply in their quest for increasing profit margins.
a、 The Classification of Supermarket
In general, there are three main different sizes of classification in supermarket. And the different difference you can see the information below.
1. Supermarket
...is a self-service grocery store that sells food, beverages and other goods. They are located on urban high streets or in shopping malls, covering an area of between 4,000 - 25,000 square ft. They are located on urban high streets or in shopping malls. Over the last 10-15 years, many have developed branches in out-of-town or edge-of-town locations.
2. Superstore
...is a retail outlet specializing in grocery sales, although not exclusively selling food, of between 25,000 - 50,000 square ft. These are usually located out-of-town or on the edge-of -towns. They offer a larger range of non-food items, such as DIY and garden products and electrical goods.
3. Hypermarket
...is a superstore over 50,000 square ft. These are always out-of-town or on large out-of- town complexes, with extensive car parks. French and US hypermarkets can be as much as 100,000 square ft.
(Reference from the http://www.corporatewatch.org.uk/)
In here, we focus on supermarket multiples. Throughout the report we use 'supermarkets' to refer to all three sizes of grocery store.
b、 The market share of Supermarket analysis in UK
According to the data below, we can very easy to find out the market share in the grocery market of supermarkets that the top five supermarkets own the 75% grocery market in 2003.
Number of Supermarkets and Superstores 2003 in UK
Name Numbers
Somerfield (incorporating Kwik-save) 1,325
Tesco 730
Safeway 480
Sainsbury's 463
Morrisons 119
Asda 258
The Number of UK Stores and Employees in UK , 2003
TESCO Asda Sainsbury’s Safeway Morrisons
Number of UK Stores 730 258 463 480 119
Employees in UK 200,000 117,000 174,000 92,000 46,000
However, it is not enough and incorrect just to focus on market share and make a judgment directly that the TESCO have the biggest margin. For example, we can make an easy calculation base on the data of above. Then we can get the average market share in individual store: TESCO 0.036%/per store, Asda 0.066%/per store, Sainsbury’s 0.035%/per store, Safeway 0.021%/per store and Morrisons 0.051%/per store. Nevertheless, is the Asda creating the biggest margin? Maybe it is still not enough. The workforce per person is: TESCO 1.8* 10-7/per person, Asda 5.6* 10-7/per person, Sainsbury’s 2.0* 10-7/per person, Safeway 2.3* 10-7/per person and Morrisons 11.0* 10-7/per person.
Therefore, how to make a correct analysis about the information you get and making the marketing strategies is very important.
- 1月 04 週三 200600:05
《傷心咖啡店之歌》評析
一、基本資料：
1. 書名：《傷心咖啡店之歌》
1. 書名：《傷心咖啡店之歌》
1
